Howard Friend – CEO

Howard Friend has spent his entire 38-year career as a successful entrepreneur. His vision and leadership helped make On-Cor Frozen Foods one of the largest privately held businesses in the frozen food industry. Howard's father Sol founded On-Cor in 1946 and Howard worked in just about every facet of the business. He got his start working as a factory employee and climbed his way up through the ranks in operations and sales before eventually taking over the reins as President/CEO. Shortly after starting with the company in 1972, Howard recognized a huge market opportunity and founded Redi-Serve, the company's fully cooked products division. Redi-Serve was an integral part of On-Cor's overall success. During his 18-year tenure as President/CEO, Howard helped On-Cor establish a national footprint for both brands in the industry's retail, club and the food service channels. The company operated three manufacturing facilities and was part of a joint venture in an additional Midwestern factory. Howard received a BA from the University of Arizona. He also holds several leadership positions with a number of philanthropic organizations. Howard is an avid golfer and cyclist and cheers for all the Chicago sports teams as well as his beloved Arizona Wildcats.

Email Howard Friend:  hfriend@friendgroupllc.com

Howard Leafstone – President

Howard has a 41-year track record as a successful consumer packaged goods industry executive. Over the course of his career Howard has cultivated a diverse and dynamic skill set by working in a variety of areas, including sales, general management, operations, marketing, and corporate strategy. Most recently, Howard served as Executive Vice-President of On-Cor Frozen Foods and Redi-Serve. His resume includes experience with Fortune 100 companies and various entrepreneurial endeavors. Under Howard's leadership both On-Cor and Redi-Serve saw their topline revenue increase +10x while simultaneously enhancing the bottom line. Not only did both brands have national distribution but they also were the dominant leaders in their respective categories. Howard began his career working for Nestle and Tyson, holding various marketing and sales positions. Howard received a BA from Monmouth College. He enjoys playing golf, collecting sports cars and most importantly a glass of Glenmorangie scotch. His experience, work ethic, energy, and insight into the business make him a successful leader in the industry.

Email Howard Leafstone:  hleafstone@friendgroupllc.com

Charles Friend – Executive Vice President

Charles grew up in the consumer packaged goods industry as his grandfather Sol founded On-Cor frozen foods. Most recently, Charles worked as the Senior Associate at 2x Consumer Products Growth Partners, a consumer focused growth equity fund. While there, Charles evaluated more than 1,000 deals, co-led the underwriting and due diligence for Beanitos, a healthy snack food company, and evaluated other potential investments. He also served as a Board Observer for both Tasty Bite and Beanitos, helping implement both financial and sales strategies to create value for the companies. Prior to joining 2X Consumer Products Growth Partners, Charles worked at On-Cor Frozen Foods in various capacities, including Director of Corporate Strategy, Marketing Manager and Area Sales Manager. He began his career with Crossmark Inc. in a management rotational program. Charles received a BA from University of Michigan and an MBA from The Kellogg School of Management, where he graduated as a member of the Beta Gamma Sigma Society. Charles currently serves on the JCYS board, is an avid Chicago sports fan and obsessively cheers for the Michigan Wolverines.

Email Charles Friend:  cfriend@friendgroupllc.com